A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads, and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top -- especially the first three positions.
Search listings outscore banner and tile advertisements 2 to 1.
Search listings overwhelmingly outperformed banner ads and tiles on all measures, including:
- Aided and unaided awarness
- Likelyhood to click-on
- Overall opinion
Search listings rank significantly higher in likelihood to read or click.
Search listings are more favorable than banner ads or tiles.
Search listings boost online purchases.
Consumers are 5 times more likely to purchase your products after seeing search listings versus banners.
It's proven that search listings are one of the most effective branding tools available, and a great way to drive lots of qualified customer traffic to your site. With some major search engines receiving 2 billion search queries per month and those results reaching 75% of all Internet users, our 20/10 package is clearly the best option for advertising your Web site.